Back in 2007, when firefly owners, Chelsea & Tenille were both pregnant they realized that there was nowhere in town to get maternity clothing, and later on nowhere for nursing-friendly clothing. Any of the clothing or gear they wanted for their kids was also unavailable locally, and shopping online isn’t always the same as in-person. The idea for a funky retail store for mums was hatched and firefly new beginnings held its grand opening in July 2008!
Since then they have been serving the Comox Valley specializing in stylish and comfortable maternity and nursing clothing for all the moms out there. They also carry a line of organic and funky clothing for babies and toddlers as well as baby carriers, locally produced goods including toys, soaps, diaper bags and so much more! Their store is also a Tupperware outlet, so drop by for a catalog and to have a look at items in-person.
Firefly also has a consignment section dedicated to top-quality and primarily brand name baby clothing and gear as well as growing selection of brand-name maternity clothing.
Since their business started a few years ago, firefly has been contributing and donating to YANA and local charities that tend to support young moms and families. They are also involved with Comox Valley Midwifery, Plum Midwifery, and the Comox Valley Doulas.
Consignment clothing which has been abandoned by the sellers is donated to the Too Good To Be Threw Thrift Shop, which then donates all proceeds to the Comox Valley Transition Society to benefit women and children in need.
Be sure to keep up to date with firefly’s blog, facebook, and twitter pages to learn about giveaways and tutorials for things like baby-wearing and craft workshops!
Firefly new beginnings
435 Fifth St, Courtenay
250.703.2848Hours of Operation:
Monday : 12-5
Tuesday – Saturday : 10-5
Sunday : closed
Featured Comox Valley Business Column
Each week all summer long, We will be featuring a local Comox Valley Business! These featured businesses have not paid for these endorsements, but rather are hand picked by Comox Valley Guide. To have your business considered for inclusion check out our “Featured Comox Valley Business” page for a submission form and more information!
